A sales page like all post click landing pages is designed with one purpose in mind.
Great landing page headlines.
Get the rarely seen adjective power of what your product does without pain.
An example might be free facebook marketing ebook headline learn how to get more facebook followers likes and engagement from our marketing gurus sub heading you ll see plenty of great landing page headlines in our examples below and you ll see that some invert this so that the value proposition is the headline.
Landing page headline tests are extremely easy to run in most tools and the results can give you the clear insights you can t get from say a button color test.
The headline is only the beginning of your landing page experience and while it s a significant part don t let it take over the whole page.
Let s run each landing page through our key elements and write some great new headlines goldmine goldmine premium edition demo.
Ask a question or make a comparison.
In this case analyze your buyer personas and craft your headlines accordingly.
Look at the above landing page samples and model the winning elements.
If you build an attractive and persuasive headline your chances of getting your visitors to stay on your page dramatically increase.
Add interesting verbs and adjectives.
Your headline is surely the most important part of your landing page along with the first element that your visitors see when they arrive on it.
To the point headlines work great if your target audience doesn t have the time to appreciate humorous headlines.
Start with a promise.
As such they need to be extra convincing.
Focusing on a benefit is key when writing a great headline.
Unlike all post click landing pages that purpose is specifically to convince visitors to buy.
What do you want your reader to take away from the content.
Steal the best landing page examples in 2018 don t start from scratch.
That usually translates into longer pages more social proof a bunch of badges and tons of testimonials.
Having this type of headline on your webinar landing page is a good idea because it easily conveys your subject matter to your target audience.
What is a sales page.
You don t have to create your landing pages from a blank slate.
How to create a high converting landing page headline.
Then look at what the experts say and systemically test tweak and analyze different ways of improving your own.
A great headline provides a great punch and following up on that will keep the visitor s eyes naturally flowing down the page.
These parts of speech make your headlines stand out.
Checklist for great headlines.
Write landing page headlines that focus on a benefit headlines should call out to viewers looking to solve a problem or find a solution.
Landing page headlines that miss the mark completely.